“Why Accenture specifically, rather than competitors like Deloitte or PwC?”
What they test. Long-term retention potential and genuine passion for digital transformation.
Weak answer. Vague praise of 'global scale' or 'good training programmes' that applies to any large consultancy.
Strong answer. Cites specific UK engagements (DWP cloud migration, Unilever digital supply chain) and uses internal terminology like Accenture Cloud First or SynOps.