“Why Freshfields over other Magic Circle firms?”
What they test. Genuine firm-specific research and understanding of structural differentiators.
Weak answer. Generic praise about being 'global', 'prestigious' or having 'high-profile clients', which fits any elite City firm.
Strong answer. Cites exact strengths such as the market-leading antitrust practice and the cross-border one-firm culture, with a specific recent mandate.