“Why Ashurst specifically, given the overlap in practice areas with the Silver Circle and Magic Circle?”
What they test. Whether you can articulate Ashurst's distinct positioning rather than generic prestige.
Weak answer. Vague statements about 'global footprint' or 'high-profile work' that fit any top-20 City firm.
Strong answer. Cites specific recent Ashurst deals (an offshore wind project financed by the energy practice), references conversations with current trainees, and contrasts the collaborative culture with the ultra-high-leverage US model.