“Why did you choose Deloitte over the other Big Four firms?”
What they test. Authentic firm-specific research and a grasp of Deloitte's distinct market position.
Weak answer. Generic platitudes about being 'the biggest network' or having a 'great culture' that apply identically to PwC, EY or KPMG.
Strong answer. Mentions specific UK client initiatives, the integration of Deloitte Digital, alliance partnerships, or concrete insight from networking with current employees.