The 30-35 minute candidate-led case, leaning to market sizing, profitability and CDD logic.
“A European PE fund wants a UK manufacturer of specialised industrial valves. How would you structure the market-attractiveness assessment?”
What they test. Building a tailored, MECE issue tree on the spot without a generic framework.
Weak answer. Reciting a stock 'Market Entry' framework with irrelevant buckets like 'Marketing/PR' while missing asset-specific considerations.
Strong answer. Three tailored pillars: market demand dynamics (growth, volume drivers, pricing), competitive landscape (concentration, share, moat, import substitution), and regulatory/technology shifts (environmental compliance, smart valves).
“Estimate the annual market size for private medical insurance premiums in the UK.”
What they test. Market-sizing logic, UK demographic constants and multi-step arithmetic.
Weak answer. Paralysed by lack of data, guessing a total upfront, or making gross errors like missing zeroes.
Strong answer. A top-down approach: about 68m population, segmented by corporate-sponsored versus individual, penetration rates (such as 10% corporate, 2% individual) and a realistic premium (around £1,200/year) rounded cleanly to a GBP value.
“A premium UK chocolate manufacturer's profits fell 15% over two years despite flat revenue. Walk me through your diagnostic.”
What they test. Profitability framework mastery and isolating cost-driver vectors.
Weak answer. Proposing more advertising or new packaging, which are revenue ideas when the prompt isolates a cost-driven decline.
Strong answer. Notes that with flat revenue the issue is cost-side, splits fixed (facilities, leases, overheads) from variable (cocoa commodities, packaging, logistics), and hypothesises cocoa price spikes or wage inflation driving margin compression.